Deine Fussballwelt

Football has a unique ability to bring people together, both on and off the pitch. Created in partnership with REWE and Coca-Cola, this campaign aimed to strengthen that connection through a reward-based experience linking retail, sport, and community. My role focused on shaping the campaign strategy, visual communication, and supporting assets across multiple touchpoints. The result was a cohesive campaign system that connected digital experiences, in-store activations, and live football moments under one consistent identity.